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Home | Library | Press & Media | Press Release Press & Media Information For Immediate Release: September 24, 1999 Media contact: "Productivity
Is Dead" Alhambra, Cal. - Joe Martinson continues his fight against poorly designed pro audio products and laments the general decline in quality and standards in audio in the Fall 1999 issue of the company newsletter, Audio Horizons. In this latest issue Martinson, the president of Martinsound, declares, "Productivity in audio is dead. Easy to use equipment is an endangered species. An industry that once prided itself for efficiency and productivity is being buried alive with difficult to use equipment, under the guise of heavily featured, low priced products." Martinson continues, "Don't get me wrong. I love technology. But the application of it should be for the purpose of making creativity easier and turning out a better product, not to simply add more features per dollar. The trick to good design is to understand certain important design rules. Most manufacturers design modern equipment for maximum features and give little thought to productivity. Productivity means that it is user friendly, both from a sonic and audio control standpoint." "Today's engineer is faced with incompatible file formats, inconsistent nomenclature, and control layouts that are wildly different from product to product," Martinson explains. "Add on top of that confusing layouts, multiple layers of menus, and controls that do one thing one minute and something else the next. "Tell me how you feel about it. What equipment do you love to use and what are your pet productivity peeves? I would love to hear from readers, whether you agree with me or think I'm clueless. It is your perspective that counts." Media contact:
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